Okay, I’m calling it: if you’re making use of guest blogging as a way to get links in 2014, you ought to most likely stop. Why? Since with time it’s ended up being a growing way of spammy practice, and if you’re doing a great deal of guest blogging then you’re hanging out with truly bad business.
In the past, guest blogging used to be a decent thing, much like getting a desired, respected author to compose the introduction of your book. It’s not that method any more.
Its becoming common for somebody to send spam emails offering cash to obtain links that pass Page Rank. That’s a clear violation of Google’s quality guidelines. We have actually been seeing more and even more reports of “guest blogging” that are truly “paying for Page Rank” or worse, “we’ll place some spammy links on your blog without you recognizing it.”
Eventually, this is why we can’t have nice things in the SEO space: a trend begins as genuine. Even more and more people pile on till just the barest trace of genuine behaviour continues to be. We have actually reached the point in the downward spiral where people are hawking “guest post outsourcing” and writing articles about “the best ways to automate visitor blogging.”
So stick a fork in it: visitor blogging is done; it’s just gotten too spammy. In basic I would not recommend accepting a visitor article unless you want to attest someone personally or know them well. Similarly, I wouldn’t advise depending on guest publishing, guest blogging sites, or visitor blogging SEO as a link building technique.
There you have it: the decay of a once-authentic method to reach individuals. Given how spammy it’s become, I’d anticipate Google’s web spam team to take a very dim view of guest blogging going ahead.
I’m not attempting to throw the infant out with the bath water. There are still lots of excellent needs to do some visitor blogging (direct exposure, branding, increased reach, neighbourhood, etc.). Those factors existed way prior to Google and they’ll continue into the future. And there are absolutely some wonderful, top notch visitor bloggers out there.
I’m likewise not talking about multi author blogs. Top quality multi author blog sites like Boing Boing have been around since the beginning of the internet, and they can be convincing, remarkable, and helpful.
I just desire to highlight that a lot of spam or low-grade sites have actually latched on to “guest blogging” as their link-building technique, and we see a lot more spammy efforts to do guest blogging. I’d advise uncertainty (or at least caution) when somebody reaches out and offers you a visitor blog site post because of that.